CAREER SCOPE IN ADVERTISING INDUSTRY

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Advertising world has led to the emergence of many new roles within the advertising profession. In the new edge of ad world, advertising goes beyond its conventional approach. For the non-conventional and conventional advertising approach, Industry requires well groomed people who can develop innovative and creative new idea. Flexibility and competence is must for the industry as the Ad World is highly creative as well as dynamic.

Advertising careers are diverse and can run across a variety of departments, offering positions in the fields of creative departments, production, media, and research. The ultimate goal is to meet the client’s goals of increasing sales as much as possible. Public relations services are often involved with businesses, governments, and institutions and can help them make effective decisions. Students of an advertising school may choose to pursue a career as a:

  • Advertising Media Planner
  • Media Researcher
  • Copywriter/Illustrator
  • Account Planning
  • Creative Department
  • Production Manager
  • Director of Advertising
  • Director of Public Relations
  • Public Relations Specialist
  • Artists
ADVERTISING MEDIA PLANNER

Media Planners help ad agencies choose the best outlet or medium to reach the customer they want. They plan, schedule, book and purchase space in the print media (newspapers, magazines) or outdoors (billboards, kiosks and bus panels) and time (TV & radio, internet). The media planning exercise may also involve conducting some targeted brand or need-specific research to assess recall and viewership/readership of a campaign. They must be good with numbers but also skilled negotiators. They will be working with budgets and responsible for spending their client’s money wisely.

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